For many people that have debts and money worries one way to try and reduce outgoings is to look for bargains in supermarkets when doing the shopping. Many supermarkets are riding out the stiff competition that they face from their rivals by offering a huge number of buy one get one free or even buy one get two free deals on their products.

However, whilst these deals may sound really great, and in some cases can benefit people such as when buying frozen produce and items with a long shelf life, there are also many people that fall for the offer and purchase something that they did not want and did not need simply because they realised it was on offer. Often these offers are on items with relatively short shelf lives, and the people that spend their money on them end up not only wasting money on items that they would ordinarily not have purchased but also end up creating a mountain of wasted food because they are unable to consume the free products within the time that they have before they go off.

A recent report has claimed that Brits are creating a mountain of wasted fresh produce that is worth £13.7 billion a year as a result of these promotions. The average household is said to be wasting around £520 a year by taking up these offers and then throwing away the produce because they do not get around to eating it.

The Local Government Association has released the figures and said that the problem is being fuelled by these special two for one or three for one deals that the supermarkets are always promoting. Officials now want supermarkets to look more carefully at the way in which they promote perishable products in order to help reduce the wasted food mountain.

One official said: ‘With more than five million tonnes of edible food thrown out each year, way too much food is being brought into homes in the first place. Retailers need to take a large slice of responsibility for that. Buy one, get one free deals which give consumers a few days to munch through 16 clementines are not about providing value for money. They are about transferring waste out of retail operations and into the family home. Retailers should scrap multi-buy deals which encourage people to take more than they need and replace them with discounts on individual products which will help reduce excess consumption and increase customer choice.’

Leave a comment